What are Keywords

Keywords are the most important thing you need to identify before starting any digital marketing (SEO, Adwords, PPC, Social Media) campaign. In terms of SEO, keywords are the words and phrases that searchers enter in the search engines and also known as SEO search queries. As a website owner (webmaster) and content creator, you should check that keywords on website-pages are relevant to your business (product & services) and what your target audience are searching for with decent number of monthly search volume.

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