On-Page optimization is most important factor in SEO to rank your website in search engines. As major search engines giving less weightage to off-page activities; hence it is very much important for any webmaster (website owner or SEO) to do best on-page optimization and make their website search engine optimized.
As there are more than 200 factors, basis on which Google ranks any website; and many of them are not practically possible for small website owners, here I am mentioning few selected SEO on-page optimization techniques. By applying these SEO on-page optimization checklist, you can optimize your website in better way.
SEO On-Page Optimization Techniques, Checklist and Factors:
Page Title: Page title is the most important factor of SEO on-page optimisation. It is written in <head> </head>section of web-page as Title () tag.
Meta Description: Meta description is important in improving click through rate (CTR) in organic results. It is written in <head> </head> section of web-page as description () tag. A well written description tells that what content is available in the page.
Keywords: Meta keywords is not an important SEO on-page optimization factor to rank your website in Google and other major search engine but there many small search engines which are still preferring meta keywords to rank the website. It is written in <head> </head> section of web-page as keywords () tag.
URL Structure Optimization: URL should be optimized with the right keyword will help your website to rank better in organic searches as compared to non-optimized URL.
Content: Content is considered as king for on-page SEO. The accurate, informative and detailed content optimized with right keyword generally ranks better than thin content. For e-commerce website sometimes you will find it tough to write detailed content but for product page, one can manage it very easily. The length of content varies from industry to industry but it will give better result if word count is more than 1000 words. One important thing to notice that never post duplicate content on your web-pages. Now a days, Google has started giving preference on conversational content as compared to a plain article.
User Generated Content (UGC): After posting content on the websites, many times it’s difficult for webmaster to update it regularly. User generated content solves this problem to some extent. But before making any UGC content on your web-page, please review and moderate it accordingly.
H1 tag: H1 tag is also one of the most important on-page SEO factor and there should be only one h1 on each web-page. Generally, primary keyword of web-page is written as h1 tag.
Hx (H2, H3, H4) tag: Hx (h2, h3, h4) tags are supportive tag to H1 tag. Generally, secondary keywords of web-page is written in hx tags.
Internal Linking: Internal linking is one of the important on-page SEO factors. Why it is important, because it improve the crawling frequency and pass link juice to other important page. There are also other benefits of internal linking which I will covered in another post.
Secure https: In 06-August-2014, Google post on its official webmaster blog that https will also consider as ranking factor.
Mobile (Multiple screen): Mobile friendliness is becoming one of the important SEO on-page optimization factor and can’t deprioritize.
Page load speed: Due accessibility on web-page on multiple screen, page load speed is now important SEO on-page factor.
Keyword Density: Keyword density in content varies from industry to industry but it is advisable to have 3 to 4 percent keyword density on web-pages. The first paragraph of your website content should always contain the primary keywords of the website/web-page.
Keyword Proximity: The keyword proximity should be minimal for two or more phrase keywords.
Image Optimization: All images which are added on web-page should be optimized. You should implement alt and title tag on the image and the file of image should also have relevant keyword in it.
Compress image: All the image which are added on web-page should be in compressed format so that image size will be less. This will also improve the page-speed.
CSS Optimization: Always optimize your website CSS as suggested by Google for fast speed, read given link for more details: https://developers.google.com/speed/docs/insights/OptimizeCSSDelivery
JS Optimization: Always optimize your website JS as suggested by Google for fast speed, read given link for more details: https://developers.google.com/speed/docs/insights/BlockingJS
Grammar & Spelling: Search engines also give weightage to grammar and spelling quality. It is one of the 200 factors of on-page SEO optimization.
Local English (US / UK): If you website target market is specific to any region that it is advisable to use local English (or local language) language. For e.g. if you target market is UK (United Kingdom) than always write content in UK English.
Multimedia Integration: Integration of different multimedia (videos, images) will help in increasing the time on site and gives the content quality signal to search engines.
No Broken Links: Checking broken (internal, inbound and outbound) links should be in your SEO on-page optimization checklist. For e.g. if you are linking to some internal page but link is broken than neither search engine bots will find this page nor website visitors.
W3C Validation: While developing your website, it is advisable to validate the HTML for each and every web-page. Less the HTML & programming error, better for search engines bots to crawl the web-pages.
Learn above mentioned 23 best SEO on-page optimization techniques to rank your website in Google and other Search Engines only at DigitalGain.in. SEO on-page optimization checklist & factors are easy to implement to achieve higher Google Organic ranking in 2018.