Are you looking for right set of SEO interview questions and answers? At digitalgain.in we have prepared a comprehensive list of SEO interview questions and answers for fresher & experienced professionals which will help them in clearing their SEO interview rounds.
Below mentioned SEO interview questions being asked in many interviews but what will be the second question depends on your first answers. Here, we are trying to cover almost every questions and its answers on SEO (Search Engine Optimization).
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Question: What is (SEO) Search Engine Optimization?
Answer: Search Engine Optimization (SEO) is a practice to increase quality traffic to the website through organic search engine result pages. It is a process of optimizing the website and earning quality links so that website does rank higher in organic search results. The top search engines are Google, Bing and Yahoo.
SEO is divided in two parts:
– SEO On-Page Optimization
– SEO Off-Page Optimization (Link building)
Question: What is On-Page SEO Optimization?
Answer: On-Page SEO optimization is a in which required changes are made on the website (web-pages) and search engine should also able to notice them while indexing/crawling the web-ages. The changes could be Meta tags optimization, Hx (h1, h2, h3) tag optimization, content update, internal-linking, image optimization, alt & title tag implementation, micro-format, w3c validation and more.
Question: What are top 5 On-Page SEO optimization activities?
Answer: Every SEO on-page activity will help in improving the organic ranking of the website but below are the crucial SEO on-page activities
1. Meta Title / Page title in tags
2. H1 tags and Web-Page content
3. Internal linking
4. UGC (User Generated Content)
5. URL structure and its optimization
Question: What is Off-Page SEO Optimization?
Answer: Off-Page SEO optimization is a process in which the ultimate objective is to gain quality links towards your (business or client) website from other websites. SEO off-page optimization is also known as inbound link building. For example, suppose you have one domain http://www.digitalgain.in; now you will execute different types of link building strategies to get the links from other websites (new sites, social media, articles, blog, videos or more). Now a days, content marketing is becoming more popular than link building through which website will earn thousands of quality inbound links and millions of referral traffic.
Question: What are top 5 inbound link building activities?
Answer: Top inbound link building activities are dependent on the website industry category type and how your competitors are building inbound links towards their websites. Generally, SEO team should focus on link gaining activities then building un-natural links towards their website. Here, we are mentioning top 5 off-page optimization activities which are good to start with most of category type of websites.
1. Blogging, Article submission and Blogger Outreach
2. Infographic distribution, E-book submission, Slide-sharing
3. Social Sharing & Bookmarking
4. One-way link from high authority & indirect competitor websites
5. One-way link from .gov and .edu websites
Question: What is white hat SEO optimization?
Answer: White Hat SEO optimization is strategizing and executing the ethical SEO activities to bring the website / URL in top organic rankings in Search Engines. The White SEO techniques are focused more towards human audience as compared to search engines bots. The white hat SEO optimization is completely focused on relevancy of content (text, video, image & rich media), accurate information and using right keyword with right keyword density, proximity and inbound one-way links from authority & relevant websites.
Question: What is black hat SEO optimization?
Answer: Black hat SEO optimization is unethical practices to obtain higher rankings in the search engines without obeying Search Engine Guidelines. The SEO experts who are looking for short term gain choose black hat SEO practices through on-page and off-page activities. It is advisable to never go ahead with black hat SEO techniques as search engines algorithms are now very advance and will put penalty on your website.
Question: What is Google Panda update?
Answer: Google Panda update was first launched on 23rd February 2011 and affected more than 12% search results. Google Panda update was an organic result filter to penalize the website running with poor / thing quality content and ranking on Google SERPs. Later Google released various version and now it is running real-time. If any website is hit by Google Panda algorithm then check the content of all the pages of the website and specially those are not ranking for targeted keywords. If you find out any duplicate or thin content issue and then update the content of respective pages. Once you are sure that web-pages content has been updated then re-index those pages in Google.
Question: What is Google Penguin update?
Answer: Google launched the Penguin update in April 2012. The objective of this algorithm update is to penalize the website which are involved in getting spam links, buying links or obtaining links through link networks. The main objective is to penalize the unnatural link building activities running by black hat SEO experts.
Question: What is Cloaking technique in Search Engine Optimization?
Answer: Cloaking is black hat SEO technique in which content served to the search engine bots (spiders) is different from the content served to the user. Logically serving different content for same URL through cloaking will penalize the website and Search engines will remove your website from search engine result pages (SERPs).
Question: What are the best, popular and useful tools for SEO Analysis and Optimization?
Answer: You can through the url to know more about Best SEO Tools
Question: What is inbound linking?
Answer: Inbound linking (link building) is an off-page SEO activity in which links coming from another websites to your own website pages; for that you have to execute inbound linking building activities. It is considered as an important Search Engine ranking improvement activity but have lower priority than On-page SEO optimization.
Question: What is outbound linking?
Question: What is Keyword?
Answer: Keywords is the most important thing in the world of digital marketing. Keywords define the topics and ideas about the website content. In Search Engine Optimization (SEO), these are phrases that searchers enter in the search engines also known as SEO queries. In digital marketing, if you are able to find out the right keywords for your target audience then your success is sure else if won’t be easy to get the satisfactory return on digital marketing team efforts. Click on What is Keyword to learn more about keywords.
Question: How to find the best keyword for SEO optimization of the website?
Answer: Digital marketing revolve around “keywords”. To find best keywords for your business first identify the perfect keyword for your product or services using top keyword research tools. Then check competitor’s top performing keywords using tools e.g. SEO Majestic, SEMrush and check their monthly potential search volume using keyword tools e.g. Good Keyword Planner tool, word tracker, Wordstream. Also, check for secondary and long tail keywords using keyword tools to optimize your website for them to get higher ranking and more organic traffic.
Question: What is a long tail keyword?
Answer: In SEO, long tail keywords are three or more letter keyword phrases which are very specific to your product and services. Generally it is observed that conversion rate of long-tail keywords are higher one or two word keywords. For example, if you are looking for black formal leather shoes for men, then your short keyword would be black shoes or men shoes where your long tail keyword would be black formal leather shoes for men. For high volume of traffic it is always good to rank for short tail keywords but never ignore long-tail keywords while optimizing your website.
Question: What is keyword density?
Answer: Keyword is one of the most important SEO On-Page factor in web-page content and right keyword density is very important while optimizing the same. Keyword density is the percentage of times your target keyword or keyword phrase appears on the web-page compared to the total number words on the web-age.
Question: What is Page Title?
Answer: Page Title is the most important on-page SEO factor to gain the organic rankings. Page title also known as title tag and SEO experts incorporate target keywords to gain higher organic rankings. Click on What is Title Tag to know more about Page Title.
Question: What is Meta Description?
Answer: Like Page Title, meta description is not an important on-page SEO ranking factor but it is a very important factor for higher CTR in organic search results. Meta Description summarizes page content in 2-3 lines. Every SEO should keep checking that how much characters Google is showing in Meta description for the other websites and keep updating their website pages meta description within that limit.
Prepare yourself for SEO interview in 2018 with basic & advanced Search Engine Optimization (SEO) interview questions and answers for fresher and experienced. The comprehensive list of SEO interview questions will help you in achieving your career goals.